Nathan Walker, Maro Margulis, Ed Motions – Minnesota Vikings

Fillin Global partnered with the Minnesota Vikings to create Purple Pixels, an illustrated animation series designed for the team’s Instagram channel. The campaign transforms real game moments into artist-led visual content, blending sports storytelling with contemporary illustration.

Following each Vikings win, Fillin Global collaborated with a featured artist from its global roster to reinterpret a standout play. Using official game footage as the foundation, each animation delivers a unique, artist-driven perspective while staying grounded in the energy of the original moment.

Fillin Global managed the full creative production pipeline, from play selection to final delivery, on a rapid 2 to 3 day turnaround. Across the campaign, the team produced seven animated clips and partnered with six artists. Each artist brought a distinct visual style while maintaining cohesive Minnesota Vikings branding across the series.

This project highlights Fillin Global’s ability to deliver fast turnaround animation, connect brands with diverse artistic talent, and create engaging social-first content for sports audiences.