Jason Naylor – COACH

After years of creative partnership, COACH and artist Jason Naylor reunite in a bold new way at the brand’s Belmont Park storefront, bringing an unmistakable burst of creativity and spirit to the space. In a striking new installation, Naylor’s larger-than-life indoor mural transforms the store from the inside out infusing every corner with vibrant color, dynamic movement, and a sense of optimism that instantly elevates the customer experience.

More than a decorative backdrop, the mural becomes a true architectural moment, wrapping the interior in Naylor’s signature visual language, a world built on spreading love, kindness, and color. Its sweeping forms and energetic palette create an immersive environment that feels alive, turning a retail visit into something more emotional, expressive, and inspiring.

Rooted in COACH’s commitment to creativity and community, this collaboration reflects a shared belief in self-expression, positivity, and intentional design, where art doesn’t simply fill a space, it shapes it. The result is a storefront that radiates warmth and joy, inviting visitors into an experience that feels as uplifting as it is unforgettable.