Luca Babini is a New Yorker, environmentalist, and an advocate. Most of his street art is meant to carry a message about the environment and various social causes. Babini also has a successful career as a fashion photographer, TV commercial director, and filmmaker.

For the past 10 years he has collaborated with UNICEF in Italy, Africa, and Lebanon, helping to market their programs. He has run a Digital Communications Workshop for teenagers in Sierra Leone and was one of the first to document the Syrian refugee crises in Lebanon. He was a member of the crew of the Plastiki expedition. He is the founder of the cult magazine Citizen Brooklyn. Since April 2016, he has begun working as a street artist wheat pasting his environmentally themed art on the walls of different cities under the pseudonym Acool55.